Hello! I’m Erica, pattern designer, illustrator and graphic designer.
Colour lover, adventure seeker, pocket full of sunshine kinda girl.
I also answer to mamma, wife and chief snack maker.
And to cheese. If it’s going, I’m there before you can say “camembert.” The stinkier the better, please.
Surface patterns, illustrations and graphic design are my joie de vivre
My signature illustration style is vibrant colour and a hint of whimsy. Inspired by cultural curiosity, travel, food, motherhood and the pocket of Sydney I call home, I’ve always been called to create. My childhood is woven with memories of me drawing intricate gardens, creating pop-up books and making hippie dresses.
With almost 20 years of experience as a graphic designer, I’ve worked with the likes of Britax Childcare, Perfect Italiano, Australian Eggs, Westfield, Fitness First and PwC. From South Africa to Melbourne, London and Sydney’s Northern Beaches, I bring decades of experience in food media, product design, digital design and publishing.
I look beyond your project to understand how my work aligns with your bigger picture beyond the pretty files I create for you. I give your customers the connection they crave with impactful design that can be used across all your business touchpoints.
I’d love to do that for you.
Helping brands that do good, look good
I’m here for the brave brands who walk with their values on their sleeve. Who know that standing out is not enough. Who want to make a positive impact for a better, brighter life.
Design, illustration and art can transform your business – and the world. When we harness its uplifting power, we connect with people on a deeper conscience, beyond a simple need-solving purchase.
My bold designs spark connection with your audience, allowing you to bridge the gap between attracting customers and building a community.
Working with start-ups and small to medium businesses, I convey your values, vibe and purpose with bright surface patterns, illustration and design that bring your brand alive and create meaningful connection so you can ignite positive change.